Creating Innovation From Dissatisfaction

“Innovation begins with dissatisfaction. It is an itch that demands to be scratched. A few inventors and innovators have the good fortune to stumble across a need that demands satisfying. The vast majority have to create the need — generate dissatisfaction in a particular market — and then set about satisfying it.” Alan Axelrod in Edison on Innovation — 102 Lessons in Creativity for Business and Beyond.

Humans were born to create. Children, art, better processes, music, formulas, architect, education, gardens, food, new products, or in my case books. No matter whether our inventions are on a world stage or meld into a background audience, what we create changes the world.

And most often, we act strictly out of dissatisfaction. After all, if we are content, why change anything?

This thinking makes me realize something we often call bad is really good. Discontent may be the birth-mother of invention, while necessity only adopted it.

My first book was conceived from dissatisfaction with our American work ethics. I believe our poor actions are the true catalyst for a broken economy. I could wallow and whine in my discontent, or I could take that energy and use it to create something positive.

So I’m writing a book to teach younger generations about forgotten qualities that are the backbone of our nation. As for me, I will serve the Lord by turning my dissatisfaction into innovation. After all, only He satisfies the desires of my heart.

What are you dissatisfied with? Could you turn those emotions into a creative innovation? What might you see that others miss?

Anita FreshFaith@ Work

Psalm 145:16 (NIV)

You open your hand and satisfy the desires of every living thing.

Anita Agers-Brooks is a Business Expert, Certified Personality Trainer, Communications Specialist, national speaker, and writer. She lives in Missouri with her family.

Contact her via or

Comfortable cars were invented because customers complained
Photo/Anita Agers Brooks


2 responses to this post.

  1. You are so right–change and creativity are birthed out of dissatisfaction.

    And speaking of creativity and writing books–as I read your post today, I thought of author Anne Lamott’s encouragement for writers, “Write the books you really wished were out there in the world.”


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: